Califedesign.com is a multidisciplinary creative agency; but more so it is a testament to the fusion of art and purpose. Our expertise spans the diverse branches of design, encompassing a rich tapestry of creative disciplines. With unwavering commitment and a dynamic approach, we dedicate ourselves to crafting results that endure the test of time.
Beyond design, our services extend into lifestyle and home consultations, reflecting our holistic approach to problem-solving. Our core belief is that design plays a pivotal role in shaping behavior and culture, thereby fostering heightened self-awareness and consciousness. We recognize that self-awareness is the cornerstone of personal, brand, and corporate success. It is this recognition that propels us to employ our design mastery in enriching products, services, systems, and experiences, ultimately elevating the quality of lives.
At its heart, califedesign.com proudly stands as a female-owned agency.
The founder's journey traces back to a childhood ignited by the mesmerizing allure of paints, brushes, and pencils. Even as a child, she wielded these artistic tools with a finesse that mirrored that of a seasoned professional. This innate perspective granted her a profound understanding of shapes and dimensions, a perspective that effortlessly unveiled the intrinsic beauty of the world around her. It is this extraordinary gift that allowed her to perceive desires and needs in individuals with unparalleled clarity.
Her artistic prowess is complemented by an astute business acumen, characterized by precision and grace. She approaches tasks with both adaptability and vibrancy, qualities that define her, serving as a wellspring of inspiration and determination.
At fifteen, she departed from the conventional school system, entering an apprenticeship with the Swiss multinational financial institution UBS, immersing herself in the world of finance and commerce.
During her tenure at UBS Global Asset Management, she orchestrated a nationwide marketing campaign worth half a million francs, far surpassing the constraints of her curriculum. As her fascination with human behavior and anthropology grew, she set out on adventures to explore cultures worldwide. Eventually, her calling in design beckoned, leading her to enroll in a design management bachelor's program. Yet, far ahead of her peers in vision, hands-on experience, business acumen, and insight into human behaviour, she departed from the program after two years.
Guided by an irresistible urge to delve deeper and embrace her professional artistic self fully, she embarked on a profound spiritual journey, delving into mysticism, ancient Egypt, and spirituality.
Her quest for new horizons carried her to Newport Beach, California, where she delved into biohacking intricacies and immersed herself in the culture of Orange County. Subsequently, she ventured to Mexico, experiencing life in all its historical and spiritual dimensions, from the mountains of Chiapas to the bustling metropolis of Mexico City. Her passion for architecture, film, and cuisine flourished, and she acquired an additional language along the way.
Upon returning to Switzerland, she seamlessly integrated her newfound experiences into her life design approach. Eventually, her path led her to Los Angeles, ushering a network in the entertainment industry.
Driven by the imperative to share her multidisciplinary design talents and business acumen with the world, she decided to offer her services to individuals and businesses alike. In 2022, califedesign.com emerged, a platform that embodies her artistic vision, business prowess, and unwavering dedication to her craft, a testament to her indomitable spirit and unwavering commitment to the world.